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Simon Sinek: How Great Leaders Inspire Action

May 11, 2010

Simon Sinek’s incredible talk from Ted.

“People don’t buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

*If you’re reading this in a viewer, you might not see the video. View post to see embedded video.

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